More than just email.
Not bulk mailing, real marketing.
- More than creating marketing segments based on fixed values.
- Send follow up mails based on form choices.
- Assign points based on responses and identify top customers.
- Use A/B testing on emails to identify the mailer that works best.
- Create a workflow for both clients who complete and those who don't complete a form.
- Drip feed follow-up content and create further responses based on whether emails are opened.
More details to follow...